How I Constructed and Provided My Amazon FBA Enterprise For 7 Figures

How I Constructed and Provided My Amazon FBA Enterprise For 7 Figures

jon elder

[Morning y’all! Recently found out that a former personal finance blogger sold his Amazon FBA business for roughly $5,000,000 (!) after starting it only 5 years ago (!!), so if you’ve ever been interested in running an FBA, this post is for you! From Jon Elder who now helps others manage their Amazon businesses over at]


It is such an honor to place in writing my story for J. Money! He helped me out immensely as soon as I ran a weblog once more throughout the day, and graciously urged me on one of the best ways to accumulate further readers. Utterly glad to share my concepts and story to his viewers now!

In 2014, I was working at my firm job and wanted further out of life. I wanted one factor of my very personal.  In a approach, I wanted financial freedom. 

That’s the place my Amazon FBA enterprise was born. I bear in mind it choose it was yesterday. I was on my laptop computer researching enterprise ideas and everyone saved talking about this new different known as FBA (“Success By Amazon”).

On the time, I had on a regular basis assumed that each factor on was supplied by, correctly, Amazon.  WRONG!  As a result of it turned out, the overwhelming majority of issues supplied on Amazon are supplied by small corporations run by everyone from youthful entrepreneurs to households!

In comes the golf brush. Positive, that’s correct, a golf brush. My idea was that this may be a examine run on the enterprise and see the place it went. After some digging, I noticed that there have been just a few golf brush sellers on Amazon so I immediately went to work discovering a supplier overseas. After some negotiating, product testing, and landing my hottest manufacturing unit, I positioned my first order and had it shipped by airplane to an Amazon warehouse the place it may be supplied to my first purchaser!

In my head, I assumed it’d take weeks, presumably months for my product to be found I was lifeless incorrect! Inside hours, I made my first sale and I was floored. I drove dwelling technique too fast, and excitedly shared the knowledge with my partner. “Any person merely bought a golf brush from me, can you think about it?!”

golf brush example

[Not the brush I sold, gut a good example of one]

This ignited a passion in my gut akin to you wouldn’t think about. I knew I was onto one factor with this enterprise. As a result of the product sales grew, I expanded the color decisions and shortly turned the #1 vendor of golf brushes on Amazon! It was surreal to see the “#1 vendor” badge on our golf brush itemizing.

As time went on (whereas moreover working at my firm job), I moonlighted at this and commenced rising into new merchandise and lessons on Amazon. Since I wasn’t paying myself any money however, all the revenue continued to be funneled once more into the enterprise so I’d buy larger and larger purchase orders to take care of up with my ever rising product sales.

Two years go by and I was swamped. Between a baby within the residence, transferring to a model new state, starting a model new job, and dealing a booming Amazon enterprise, there certainly not gave the impression to be adequate time throughout the day. That’s as soon as I used to be at a crossroads. Proceed this hectic life-style or go ALL IN? For me, the choice was easy. I gave my employer my two week uncover and focused all my energy on the Amazon enterprise.

Boy, what dedication that was! With my newfound time, I was able to dedicate sections of my time to R&D, launch new merchandise sooner, and assure each product itemizing was optimized for max publicity. Shortly, I was doing a whole bunch of hundreds in revenue yearly. I nonetheless look once more on these numbers and am shocked.  The enterprise was booming and product sales grew at 100% 12 months over 12 months.

growth story

So, what have been some keys to this success?

In distinction to many fake Amazon gurus available on the market, my approach was very completely completely different than what you see on-line recently. As soon as I thought of a product, I requested myself, “am I turning this class on its head and delivering excellence to the shopper?”

This was the driving energy that lead to product innovation and setting my merchandise apart from the rivals. Nothing widespread. Be the right. It seems simple however it absolutely takes loads of onerous work and is worth it.  While you see raving critiques can be found in, you perceive you made a distinction in any individual’s life!

The second facet that really set my enterprise apart from a whole bunch of hundreds of others is buyer help. From the very beginning, I modeled my buyer help after Zappos. In case you’re not acutely aware, their buyer help workers go above and previous to make your day, even when it means a worth to them financially. They get it.  They know that within the occasion that they take profitable with one order nevertheless hook you for all instances, they’ll make a killing on you thru the years.

So, that’s how I ran my enterprise. Even proper all the way down to questionable prospects who I knew have been greater than probably scamming me. I went out of my resolution to make them joyful. Maybe I made them actually really feel accountable? Who’s conscious of.  Nonetheless as time went on, I’d choose to think about a number of of my prospects shared my merchandise with their household and pals or on social media as a result of A+ experience they’d with me.

My Amazon FBA journey took flip in 2019 as soon as I started to think about selling my enterprise. I consider every enterprise proprietor thinks regarding the end objective. For me, it was to assemble up a sturdy enterprise, create a phenomenal asset, and promote to any individual for a fairly penny. I did merely that and supplied for $5 Million to a private purchaser.

So, there you might have it. I started with zero product sales in 2014. Grew it to over $10 million in product sales inside 5 years, and supplied the enterprise for 7 figures. It’s an beautiful story and one that could be repeated if you put the shopper first and are ready to spend the time to make your product actually the right.

Questions? Utterly glad to answer them beneath!


I took him up on that ultimate line there and peppered him with a half a dozen questions after being enthralled by his story proper right here 😉 I’ve acknowledged John for practically a decade now and had no idea he was establishing stuff outside the personal finance working a weblog world!

Proper right here’s our Q&A:

This was good, man! I’m sure it wasn’t ALL rainbows and sunshine though – what have been quite a lot of the challenges of working the biz?

Forecasting inventory needs each month was ALWAYS an issue. The most important downside of all was determining what to order, and the way in which lots, over the Spring to ensure stock ranges for Prime Day over summer time season, after which what to purchase over summer time season for Black Friday and Christmas product sales. Monitoring daily product sales and historic traits, after which together with a % for all future orders was key to my success.

Drawback #2: There’s on a regular basis a hungry competitor making an attempt to take away your product sales, so staying on excessive of innovation is massive. The aim is to make your product the VERY best in your class so that you simply maintain your product sales when completely different opponents enter your own home. This takes fixed time to refine a product and add parts to really make it shine.

Drawback #3: Rising product traces is an precise downside on account of usually a launch is often a flop so good care is required sooner than spending money on a model new idea. Due to assorted software program program packages and the ability to buy smaller examine orders, anyone can overcome this.

What does Amazon value as far as fees?

That’s going to rely in your product class. Amazon has one factor known as a referral worth that is charged just for using their platform. This may be as little as 8% or as extreme as 20%. The overwhelming majority of product lessons are throughout the 8-15% differ.

Amazon moreover costs FBA and storage fees for using their warehouse and packing/supply suppliers. These fees will depend on the scale and weight of your product. Any person has to pay for these little robots on the Amazon warehouses!

Can you give an idea of your income vs revenue #’s usually? I do know with on-line merchandise you clearly protect a majority, if not all of it, nevertheless clearly $10 Million in revenue is completely completely different than $10 Million in income! (Though nonetheless merely as enticing sounding!)

Positive, the income amount for any enterprise is a lots a lot much less enticing amount, sadly, on account of that is the revenue amount minus product costs, supply, Amazon fees, software program program payments, taxes, and selling.

As an example, in 2018 with a bit over $6 million in revenue, the web income after ALL payments for my biz was $1.2 million, roughly 20% net income. Not many corporations exists with this extreme of an online income recently! It’s pretty extraordinary 🙂

Is there one thing that *can’t* be supplied on Amazon? Treatment as an example? Haha…

LOL, you presumably can’t promote booze, sculptures, vehicles, and medicines!

Do that put up for further: What Can’t You Promote on Amazon?

Lastly, how can others get started with FBA within the occasion that they’re ? Any books, packages, articles, podcasts, and so forth you’d advocate?

I like seeing others experience the an identical success as I did, so I do one-on-one consulting decisions for people merely getting started. I preserve your hand and stroll you through sourcing, supply, itemizing optimization, all one of the best ways to your first sale! Yow will uncover me over at or e-mail me at jonelder [at] blacklabeladvisor [dot] com.

In case you’re not capable of launch pretty however and want to get further accustomed to the Amazon FBA universe, I’d advocate The Rock Your Mannequin Podcast. You may too research further regarding the FBA program instantly on Amazon proper right here:

Thanks for taking the time, Jon!

For 70+ further enterprise ideas, strive our Aspect Hustle Assortment.